Sting
A Social Impact Partnership
Sting
What is Propeller?

We turn fans into donors, supporters and patrons at scale.

Propeller is the leading social impact platform connecting the world's most enduring artists with causes that matter. Every entry to win requires an action that directly benefits the cause, turning the fans who have followed an artist for decades into committed long-term supporters of the work that artist believes in.

0m+
Community Members
0m+
Actions Taken
$0m+
Raised
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Artist Partners
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Nonprofit Partners
Sting on stage
The Activation

Built around Sting 3.0, fall 2026.

A national flyaway sweepstakes plus a fundraising campaign timed to the October dates. Fans take action behind a cause Sting picks, earn entries to a once-in-a-lifetime experience, and put real money behind the work.

  • Roundtrip flights for the winner plus a guest to a chosen Sting 3.0 city
  • Two-night hotel accommodation
  • VIP tickets to Sting 3.0
  • Post-show meet and greet with Sting
  • Signed memorabilia from the Sting 3.0 Tour
Everyone Wins

A turnkey way to amplify the tour and do massive good.

Sting Gets

  • A fully managed, zero-lift campaign with paid social driving tour and cause awareness
  • Organic promotion to our 3.7M+ community of fans who give
  • First-party fan data from every campaign entry for audience targeting and growth
  • Positive PR and brand affinity alongside a cause Sting personally believes in

Fans Get

  • A deeper connection with an artist they have followed for decades
  • A chance to win a once-in-a-lifetime VIP experience and meet Sting
  • The chance to support a cause Sting personally cares about

The Cause Gets

  • Massive fundraising from new one-time and recurring donors
  • National visibility alongside Sting and a major paid social campaign
  • High-intent supporter leads ready for ongoing engagement
The Cause

Sting picks the cause.

Whatever Sting wants to put weight behind, we will build a Propeller campaign around it. New partner or existing relationship, single org or coalition. The cause is entirely his call. The platform is ready when he is.

A tour can move millions.
The right partnership makes sure
it moves them somewhere.
Proven Results

The closest playbook for Sting.

A legacy artist, his own foundation, a tour-anchored fundraising campaign that turned a stadium of long-time fans into committed donors. The exact engine we want to build around Sting 3.0.

Kyle Field, 110,000+ fans with Propeller IMAG activation
George Strait at Kyle Field
Jenifer Strait Memorial Foundation · College Station, TX
$1.6M+
Raised, stadium shows + flyaway sweepstakes
IMAG screen and ribbon board, TEXT GEORGE TO 99126
Billboard, George Strait breaks attendance record at Kyle Field
The Partnership

How It Works

Propeller Handles

  • Promotion across 3.7M+ Propeller platform users
  • First-party fan data collection and delivery
  • Paid promotion with national reach
  • All campaign creative and landing pages
  • Grand-prize fulfillment: flights, hotel, tickets
  • Winner selection, notification and logistics
  • Post-campaign reporting and analytics for the cause
  • Full compliance, sweepstakes legal and official rules

The Ask

  • 2 VIP tickets to a Sting 3.0 US Fall date for the winner and guest
  • Brief post-show meet and greet for the winner
  • Signed memorabilia for the prize package
  • Social support from Sting's channels
  • 15 to 30 sec face-to-camera video (script provided)
  • Meta Advertiser access (team-approved)
  • 6 to 8 week promotion window before the anchor show

Sting has spent fifty years writing songs that meant more.
Let's build a campaign that matches the music.

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