A Social Impact Partnership
Sting 3.0 live
What is Propeller?

We turn fans into supporters at scale.

With a community of 3.7M music fans, Propeller is the leading social impact platform connecting the world's leading artists with causes they care about. Every entry requires real action, turning fans into committed long-term supporters.

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Community Members
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Actions Taken
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Raised
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Artist Partners
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Nonprofit Partners
Sting 3.0 with Dominic Miller and Chris Maas
The Activation

Win a trip to Nashville to meet Sting.

A national flyaway sweepstakes plus a fundraising campaign timed to the two-night Nashville run at The Truth, October 19 and 20. Fans take action behind a cause Sting picks and earn entries to win a once-in-a-lifetime experience in Music City.

  • Roundtrip flights for the winner plus a guest to Nashville
  • Two-night hotel accommodation
  • VIP tickets to both nights of Sting 3.0 at The Truth
  • Meet & greet with Sting
  • Signed memorabilia from the Sting 3.0 Tour
Everyone Wins

A turnkey way to amplify the tour and do massive good.

Sting Gets

  • A fully managed, zero-lift campaign with paid social driving tour and cause awareness
  • Organic promotion to our 3.7M+ community of fans who give
  • First-party fan data from every campaign entry for audience targeting and growth
  • Positive PR and brand affinity alongside a cause Sting personally believes in

Fans Get

  • A deeper connection with an artist they have followed for decades
  • A chance to win a once-in-a-lifetime VIP experience and meet Sting
  • The chance to support a cause Sting personally cares about

The Cause Gets

  • Massive fundraising from new one-time and recurring donors
  • National visibility alongside Sting and a major paid social campaign
  • High-intent supporter leads ready for ongoing engagement
The Cause

Sting picks the organization.

Whatever Sting wants to support, we will build a Propeller campaign around it.

Case Studies
Kyle Field, 110,000+ fans with Propeller IMAG activation
George Strait at Kyle Field
Jenifer Strait Memorial Foundation · College Station, TX
$1.6M+
Raised, stadium shows + flyaway sweepstakes
IMAG screen and ribbon board, TEXT GEORGE TO 99126
Billboard, George Strait breaks attendance record at Kyle Field
The Partnership

How It Works

Propeller Handles

  • Promotion across 3.7M+ Propeller platform users
  • First-party fan data collection and delivery
  • Paid promotion with national reach
  • All campaign creative and landing pages
  • Grand-prize fulfillment: flights, hotel, tickets
  • Winner selection, notification and logistics
  • Post-campaign reporting and analytics for the cause
  • Full compliance, sweepstakes legal and official rules

The Ask

  • 2 VIP tickets to a Sting 3.0 US Fall date for the winner and guest
  • Brief post-show meet and greet for the winner
  • Signed memorabilia for the prize package
  • Social support from Sting's channels
  • Meta Advertiser access (team-approved)
  • 6 to 8 week promotion window before the anchor show